Trade show swag or free giveaways are part of the trade show cost and should be figured into your budget. It is good to consider carefully what your giveaways will be and target them to your particular market. They should always have value and should be things that the recipient will use. T-shirts are a good giveaway as most people will wear them. Try to make sure that your swag is small.
Always be sure that the trade show swag you are giving away is worth the leads it can generate. One of the ways to do this is to be sure that you figured in the cost of a lead and the amount of potential business they can bring to your business. If you give away things of value you will be far more likely to get leads and potential customers. This will lower your cost per lead and cut the trade show cost.
The giveaway should always be appropriate to your market. For instance if you are targeting business people you can use stationary or pens as giveaways. However these are things that are used very often as trade show swag. A better giveaway is something a little unusual that people can use. A nice little Iphone case with your company name on it will be good for business people and regular people. They can be bought quite cheaply and be figured into the trade show cost.
An example of a good giveaway is a T-shirt with your business name and the product you sell. Most people will wear a T-shirt and they will be a good advertisement for your brand and company.
When considering trade show swag always plan it properly. Try to avoid these mistakes.
- Try to avoid the ordinary and well used giveaways and be creative. People will remember your business and brand better if they receive an unusual but useful giveaway. You will be able to stand out from the crowd as there will be many other booths at the trade show.
- Always keep in your budget but do not be a cheapskate. However it is no good using giveaways just because they were cheap. Free does not mean trash but a way to attract a lead for your business.
- Target your market by giving swag according to your industry and your potential customers. Never just have giveaways that can appeal to anyone and not to your targeted audience. Because you will get very few real leads if you do this.
These are just a few points to help you choose the right trade show swag for your market. Remember to add in the giveaways to the trade show cost so that you can operate within your budget. Above all try to have original small giveaways that people can use and enjoy. Make the swag relative to your market and get targeted leads for your business. Remember the object of a trade show is to attract as many leads and potential customers to your business.