Before you avail of the printing services for the holidays, you may want to assess your internal direct mail list to know what your customers want and how you can thank them. This process can help you craft the sale offer to give them and apply the same to the rest of your target market. Here are the usual hints that customers give when they are satisfied with your product or service:
1. They give out email or physical address.
Make it customary for your staff to request addresses at the point of purchase. If they share this information, you can then include it in your direct mail list for future postcard printing campaigns you may be planning.
2. They are repeat customers.
When customers keep coming back, they are the ones who bring in the profits for your business. You can hand out loyalty cards that can be redeemed for items from your store so they will have an incentive to purchase more.
3. They use your coupons.
Customer interest can also be measured by their response to your campaign. The use of discounts and coupon codes with their purchase will let you know if your campaign is effective.