Once you have completed your flyer printing task, you may want to send a few copies through the mail. Jump right into the envelope-stuffing part with the following guidelines:
1. Will a window make a difference?
No. While a window can cut a step in addressing your direct mail, its presence has no bearing whatsoever on whether your envelope will be opened or whether it will move the reader into action. Thus, feel free to go either way on this.
2. Is a white envelope better?
When you speak of printing services costs, there is always the impression that a plain envelope in white will cost less. If you are on a tight budget, then you may have no other choice. Know, however, that opting for a colored envelope or one that has an eye-catching graphic or art on it will generate more response. Even a witty catchphrase can lure a reader to read its contents. While you are at it, do something creative with the back part. Readers tend to pay attention to that as well.
3. Will a thick envelope be a disadvantage?
If you have quite a bulk to pack, never fear. Many recipients are curious about the thicker-than-most envelopes they get in the mail. Thus, your advertisement will likely be opened in this case.